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Kodak and Blockbuster both saw the shift coming. They thought they had more time. Whenever technology changes the way we live, buy, search or communicate, the same pattern plays out. At first the new behaviour seems niche. Then it becomes interesting, then significant, and eventually, normal. The businesses that get caught out usually saw the technology coming perfectly well. What they underestimated was how quickly consumer behaviour would change around it, and what that cha

For years, visibility for Australian real estate agents has been built in fairly familiar ways. Google. Instagram. realestate.com.au. Signboards. Letterbox drops. Community involvement. Local reputation. Referrals. Agents have spent years building their profiles so that when someone thinks about selling, their name is either already known, recommended by someone they trust, or easily found when they start researching. All of those things still matter. But there's now another