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Most people still think visibility is about Google and Instagram . And for a long time, that was true. But the way people discover businesses is shifting — quietly. More and more, people are asking ChatGPT, Gemini and other AI tools before they ever type a search into Google. They want one clear answer. Fast. That shift has a name: GEO — Generative Engine Optimisation . What GEO actually means (in plain English) GEO is about making sure your business shows up inside AI-gener