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Insights

Practical insights on AI search visibility & Generative Engine Optimisation, Virtual Assistants and the changing way businesses are being found, researched and recommended.

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If AI can't find you, neither can clients

The way people discover, research and compare businesses is changing. For real estate agents, AI is becoming another layer in how potential vendors decide who to consider - and who ultimately makes the shortlist.  Read more

Around the industry

The latest research, news and thinking shaping AI search and the real estate industry.

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‘Would you appear?’: An expert’s guide to leveraging AI searches

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Read more - via REB

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How to Become the Answer AI Gives When Sellers Ask “Who’s the Best Agent?”

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Read more - via Elite Agent

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Buyers are asking AI before they ask you

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Read more - via Elite Agent

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