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Insights
Practical insights on AI search visibility & Generative Engine Optimisation, Virtual Assistants and the changing way businesses are being found, researched and recommended.
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Sellers Are Asking ChatGPT Which Agent to Call. Are You Being Recommended?
Kodak and Blockbuster both saw the shift coming. They thought they had more time.
Whenever technology changes the way we live, buy, search or communicate, the same pattern plays out. At first the new behaviour seems niche. Then it becomes interesting, then significant, and eventually, normal.
The businesses that get caught out usually saw the technology coming perfectly well. What they underestimated was how quickly consumer behaviour would change around it, and what that change would mean for them. Read more
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If AI can't find you, neither can clients
The way people discover, research and compare businesses is changing. For real estate agents, AI is becoming another layer in how potential vendors decide who to consider - and who ultimately makes the shortlist. Read more
Around the industry
The latest research, news and thinking shaping AI search and the real estate industry.
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